Korp: Webshop concept
To sharpen my UI design skills, I created a webshop concept. Utilizing made-up brand information as a foundation, I delved into the project, focusing on practical skill improvement.
To aid in the process, I came up with a concise concept text, basic branding guidelines and a list of fundamental design requirements.
Concept
Korp helps consumers create a comfortable, sustainable and expressive home by offering eco-friendly designer furniture that lasts a lifetime.
Brand
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Bold (not timid)
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Modern (not old-fashioned)
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Durable (not wear-and-tear)
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Credible (not shady)
Design requirements
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Products must be at the forefront, very prominent.
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The site must be responsive and work equally well on all devices.
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The site must have a bold & modern look.
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Trust-building features must be available (reviews, rating etc).
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The site must provide inspiration and guidance.
First impression
Users are greeted by a stylish header, setting the brand's tone and identity. It includes a clear top menu and highlights a selected campaign. Below, the eye-catching display of New Arrivals swiftly showcases the webshop's product style.
DESKTOP
MOBILE
Journey navigation
A mega menu with supporting images helps the customer find the right path. Customers can choose to view all products in a specific category or filter out the right products by viewing all products in the main category.
DESKTOP
MOBILE
Explore ideas
To help the customer get ideas about what they're interested in, a simplified menu with popular subcategories is presented. A box with an Instagram-integrated gallery offers both inspiration, reassurance, and marketing for the company's social media. Finally, a carousel with products that are currently extra popular is displayed.
DESKTOP
MOBILE
Stay informed
Informative articles alongside a summary of the freshest and most enticing news and promotions furnish customers with both valuable knowledge and practical guidance.
DESKTOP
MOBILE
Keep in touch
Customers have the convenience of effortless newsletter sign-ups and easy access to the company's social media platforms. In the footer, alongside essential contact details, order information, and payment methods, there's also a brand information video for a personalized touch.
DESKTOP
MOBILE
